SMALLTOWN is a creative studio making big ideas with small-town values. We place people, craft, and detail at the heart of everything we do.

Founded by Stephanie Winarto, SMALLTOWN builds brands across digital, print, packaging, and spatial design for clients in Hong Kong, New York, Jakarta, Surabaya, and beyond.

Our international perspective allows us to work with global clients with agility and care — translating brand ideas across cultures with clarity and relevance, and creating brand worlds that feel unique, intentional, and alive.

Stephanie Winarto

Founder & Principal Designer

Valerie Luira

Brand Designer

Egi Juliansyah

Design & Production